We are JUNK Desk – a cultural research bureau that helps businesses and brands hungry to understand Asia.

Data’s great but real, from-the-ground-up insights? That’s harder to come by. We explore cultural truths and trends in Asia that venture beyond the comfort zones of data, logic, and research. We are interested in the space between people, the places they go, things they hold dear, and attitudes they share.

This is our view into the things that truly matter.

Asia to global

We’re obsessed with Asia. The good, bad and downright dirty.

Culture’s in our blood

We access thought-leaders that are pushing culture powerfully in Asia everyday.

Insight, but make it fun

Delivering insight that makes you feel, translated into real action for businesses.

Conservation for Mandai

“Humans are selfish, nature can change this equation.”

Healthcare in Bangladesh for Telenor

“What hospitals? People here trust homeopathy with their lives.”

Modern Masculinity for Tiger Beer

“In the West, they talk a lot but do very little. In Asia, we say very little but do a lot.”

First World Problems for Design Singapore

“Good design should be felt, not seen.”

JUNK